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Category: REVIEWS

‘CHUPPI TODO’: THE CAMPAIGN, CONTENT

My relationship with Sanjay Singh used to be bitter-sweet; 80% bitter, I should say. That’s when he was in ‘assignment’ and me in ‘production’, at Headlines Today. That’s the norm. The assignment (input) brings in the news and thinks we are doing ‘nothing’ with it; and the production (output) believes that the assignment is doing ‘nothing’ – by not getting…

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