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THE ‘SHORT’ SIDE STORY: WITH DHEERAJ JINDAL

Dheeraj made his debut short feature ‘The School Bag’ at a time when jingoism was not yet trending hot in India. But yes, the storm clouds were very much growling across the horizons, and liberals were pretty much starting to lose their voices, and sometimes their lives. Free-thinking was definitely not the official mandate.

Within those soggy circumstances, to make a film (from India) about the tragic death of a (Pakistani) child during the infamous 2014 Peshawar School Massacre might not exactly be termed as a populist decision – at least not for a debut film. Today, with the number of trolls on the rise, such an act of digression could even be dubbed anti-national.

But that’s what I liked about the film. It was an attempt beyond being national.

‘The School Bag’ is a simple, linear and touching story, with no unnecessary layering, which makes it so hard hitting.  It’s the story of a mother and child – and I agree with Dheeraj, it could have happened anywhere.

But yes, I would rather like to also believe, that somewhere deep within, this decision to make a film about the death of a Pakistani child in a terrorist attack was a conscious choice. For me, it points out at the universality of pain – and the helplessness of those who are just interested in living a quiet and satisfied life across geographical borders – but who become victims of circumstances that are beyond their control.

Before I go any further, I would really like you to watch the film.

It’s just about 15 minutes long and once it begins, you won’t feel like budging – that much I can promise you. That is, if you haven’t watched it already; then you know.

I do have a soft corner for the film, since I saw it growing.

No, I had nothing to do with the making of the film, apart from a few minor edit suggestions which Dheeraj might have taken or not – I really don’t remember. But yes, since at least four key members of the School Bag Team were my friends and ex-colleagues – I knew the idea almost from its inception and did manage to see quite a few rough cuts of the film.

I knew Dheeraj, the director; Anshul Agarwal, the co-director and the script writer; Neil Seigal, the editor; all three had been my co-workers in Carrot Films. I also know Neeraj Suji, the co-producer of the film, quite well. The entire office of Films Rajendraa was involved, and dedicated. It’s surprising, though, that I never asked none of them about how the film actually started its journey.  

It does seem odd for an Indian team to come up with such an idea.

“THE EVENT TOUCHED US, SO WE MADE THE FILM”

First thing, it was not my idea. It was Anshul’s idea – I think he and his team developed the idea in-house. He approached me asking if I wanted to direct this film or if we could make this film together. And then he narrated to me the whole story.

I think the incident, when it happened – it touched everyone around the world. I was no exception – his narrative moved me too. So we decided to make it.

It’s true that we went through a lot of difficulties. We were thinking about how to show Pakistan in India since it was a low budget film – and we never even thought of shooting this in Pakistan. But yes, we surmised that it was a very indoor thing and that we will manage to make it look like Pakistan. In any case, for me it was never important where the film is based – but it was more about bringing out the emotions between the mother and the son.

So throughout the film, you will never realize whether this film is based in India or Pakistan or wherever else the same language is spoken. It’s only when the film ends that you realize that this is Pakistan – so from that perspective, the idea was a little different.  

A production still from the sets. The bearded guy hovering over the camera in a full sleeve dark blue t-shirt is Dheeraj.
And second from left, standing in a maroon shirt, is Anshul Agarwal, the script-writer and co-director.

I know it for sure that Dheeraj had consultants from Pakistan giving him advice about how to go about this creation of a Pakistani interior in India. Some of them are mentioned in the credits. So it wasn’t that simple, for sure.

Dheeraj is a stickler for details. He is reputed for being quite obstinate in his camera placements and set details – at least when it comes to the films he directs. So I do feel he did much more than he claims to have done for the film.

He says he followed the script. That I know he would – after about 50 revisions at least; which is a conservative estimate. He loves to be perfect, my friend Dheeraj.

“MAJORLY, WE FOLLOWED THE SCRIPT”

We did have a script that was revised many times. It’s not that we just went out and shot the film. Most of the dialogues were sorted, and shot as it is.

Except that there were minor changes – like it always happens. When you are on the sets you realize that this is not working – this dialogue is not flowing properly – and all that. So those things we had changed – minute ones.

Majorly, I think we have followed the script quite diligently – we had a plan and we followed the plan; so not much of a change happened on the sets.

Yet another production still …work in progress. That’s Rasika Duggal, the mother, facing the camera.
Sartaj RK , the child artist, really did give an unforgettable performance.

How do you market a film like ‘The School Bag’?

More importantly, for a project like this, however low-budget it may be, is it at all possible to give the money back to the producer? Or even make a profit?

Dheeraj seems to believe that it might not be a bed of roses – but it’s possible, which is reassuring. As an example, he told me what they did with ‘The School Bag. ‘

‘EVERY FILM SHOULD HAVE A DIFFERENT MARKETING STRATEGY’

I must say I was quite lucky to have a couple of producers on board – so I started to send the film to various festivals. After a few initial rejections – the film was accepted by a few festivals; and then it started to win a few awards. It was then our faith in the film got stronger.

See it’s always like this – as a film maker you will always have certain apprehensions about whether the film is working or not. That was there with us also; but after we got a few awards we realized that it is working – and people have started liking it.

Up next, the idea was how to reach a maximum number of people; it was then we thought of approaching Large Short Films – they are the most reputed platform for short films in the country. Luckily, they also liked the film; they had a good audience and a good subscriber base – which made it a little easier for us to reach more people.

From our side – we approached all possible viral platforms. When the film was uploaded online – we reached out to everyone and told them look this film has done this and that and won this award and all that. So if you like the film or if you believe this film should be seen by people – please share it on your platform or your face book page. So we have done our part, they have done their part – and I feel the people have also done their part by loving and sharing the film – so that’s that.

I think every film should have a different strategy of marketing. There’s no fixed formula that fits every film. Every film has its own luck as well. I mean you make a very good film, but upload it at a wrong time, so the film doesn’t get picked up online at that time. Lot of factors are there.

It’s just that, from our side, we decided that we will not compromise on the film. We will give it our 100% effort, and then let’s see how it goes.

I believe, with selections in over 104 Film Festivals around the world, and winning 44 awards at last count – ‘ The School Bag’ has gone quite the distance.

Even otherwise, on this 5th Anniversary of the Peshawar massacre that took the lives of 150 people including 134 students – the film reminds us of how vicious the consequences of partisan politics could become. Those who divide and rule often tend to forget that divisions kill, and each death has a long term consequence.

134 is just a number on the headlines, but when you pinpoint one of them, the pain becomes real – one mother at a time. It’s this real pain that needs to find a voice, and that’s what, I believe, this film does.

From that perspective, ‘The School Bag’ is a timeless expression; and right on time.

Not everything was indoors in ‘The School Bag’ …

However, I don’t intend this blog to become a forum to vent my angst.

I would rather look forward to many more of such free and unclouded expressions from many more young film-makers. This gives me all the more reason to talk about the new and emerging market of short films with Dheeraj.

He says its good time to make a short; and the market has enough space for everyone.

I sincerely expect the conversation makes you make up your mind about writing and making short films – my young reader.

But like Dheeraj made it quite clear in the interview – do not make it just for the sake of making it. Make it if only you have a story that you are dying to tell, and that story can be told in the short format.

Hope our conversation helps.

Like I have always maintained – hope is a good thing to have.     

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6 Comments

  1. Papia Papia

    The conversation is very engaging and a fillip to young short film makers I hope. I had watched the School Bag earlier and was moved by its simplicity which made the impact all the more profound.

    • ANIRBAN B ANIRBAN B

      Yes, I hope so too Papia. And yes, it’s quite difficult to tell a simple story… and that’s why I love the ‘School Bag’.

  2. Gautam Bandyopadhyay Gautam Bandyopadhyay

    Quite enjoyable… The film retains its impact…. The conversation is thought-provoking, the narrative charging as usual

    • ANIRBAN B ANIRBAN B

      Thanks Gautam. Yes the film will remain relevant till the time senseless violence persists. Unfortunately, as of now,that seems like forever.

  3. […] Avrodh in Sony Liv is his recent work. Check his IMDB profile for his other released work. This doesn’t include the pitching and development work that he has done for almost all OTT platforms and producers in the fiction space. I know for sure that he is also working on at least a couple of feature scripts, one of them with my young director friend Dheeraj Jindal. […]

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